About Us

New Zealand’s paint market has long been dominated by a handful of familiar names. Walk into any hardware store and you’ll find the same brands that have been there for decades — products that have become so embedded in the local industry that most people have never thought to question them. That familiarity, however, has come at a cost.

The established players in New Zealand’s coatings market have largely stood still. While coating technology has advanced significantly across the rest of the world, local formulations have remained unchanged — the same chemistry, the same processes, the same results. In an industry where innovation directly translates to better protection and longer-lasting outcomes, standing still is not a neutral position. It’s falling behind.

New Zealand’s environment is one of the most demanding on earth. UV intensity here ranks among the highest in the world. Coastal salt air, extreme humidity swings, and wide temperature variation put every surface — roof, wall, floor, and ceiling — under sustained stress. Outdated formulations weren’t built for this reality. They were developed for a different era and a different standard, and the surfaces they’re applied to show it over time.

ShieldCoat was founded on a different premise entirely.

Established by Mark Slater — a chemist by training — ShieldCoat was built from the ground up to produce coatings that are genuinely exceptional. Not products coasting on brand recognition or decades-old formulas. Products that reflect where coating science actually is today — engineered with New Zealand’s UV intensity, moisture levels, and thermal movement factored in from the very first stage of development.

That philosophy runs across every category ShieldCoat manufactures. Roof coatings. Exterior and interior wall coatings. Concrete and floor coatings. Industrial and specialist coatings. Each range is held to the same standard — no category is treated as secondary, no product is formulated to a compromise. And as that standard continues to be applied to new surfaces and new challenges, the ShieldCoat range keeps growing.

The difference between ShieldCoat and the brands that have dominated this market for decades comes down to one thing: a commitment to where coating technology is going, not where it has been. Over two decades of research and development sit behind every product — not as a marketing footnote, but as the reason the products perform the way they do.

New Zealand’s surfaces deserve better than yesterday’s formulas. ShieldCoat is the proof that better exists.